Marketing Tips

Complacency or overconfidence kills more companies than competitors. Always assume that you are under attack, because you are. The most vulnerable companies are the market leaders, because they have more to lose. Protecting the past and perfecting the present is not a good path to finding the future, but this is what the current leaders are doing.

The best defense is good offense. It is hard to attack when you are being attacked. That is a continuous attacking market strategy is far more superior to a defensive one. The ones to attack are the competitors. The best policy is “Do it to them before they do it to you”. When Japanese car manufacturers shortened the development period to half of what the Americans take they got a natural advantage over Americans in that field.

The best way to improve is to take care of the most important group of people in any marketer’s professional life – customers. Remember Theodore Levitt’s words “The purpose of a business is to create and keep a customer happy”.